Margaret heffernan is an entrepreneur, chief executive, and author. Books by margaret heffernan author of willful blindness. In this controversial and eyeopening book, distinguished businesswomen and writer margaret heffernan examines the phenomenon of wilful blindness in all its forms. A powerful manifesto for ceos and managers alike, beyond measure reveals how organizations can make huge changes with surprisingly small steps. Beyond measure by margaret heffernan a powerful manifesto for ceos and employees alike. In this compact ted book, she looks at the accumulation of small actions which generate and sustain culture. Everyday low prices and free delivery on eligible orders. The big impact of small changes ted books by heffernan, margaret isbn. In this wise and witty guide to creating strong company cultures, business leader margaret heffernan lays the groundwork for a new kind of thinking. Margaret heffernans most popular book is willful blindness. Beyond measure is innovative, challenging and intelligent in the way it ties together theory and realworld examples to reinforce modern thinking on organisational behaviour. Organizations can create seismic shifts by making deceptively small changes. She was born in texas, raised in holland, and educated at cambridge university.
Beyond measure book by margaret heffernan official. In beyond measure, margaret heffernan looks back over her decades spent overseeing different organizations and comes to a counterintuitive conclusion. The big impact of small changes is easily one of the more enjoyable books on organizational culture. Margaret heffernan has 28 books on goodreads with 9657 ratings. Influential and awardwinning business leader margaret heffernan.
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