He is founding editor of the journal of language and. Communication accommodation theory dragojevic major. Communication accommodation theory cat is a general theoretical framework for both interpersonal and intergroup communication. Macintosh hd and you right click there, and put show files or show info. Communication accommodation theory cat was designed to explain how and why people reduce and magnify communicative differences among. For example, when being quizzed by howard giles british relatives on some for. Pdf communication accommodation theory researchgate. For those with intercultural inclinations in this format, see also gallois. Cambridge core linguistic anthropology communication accommodation theory edited by howard giles. Howard giles is professor of communication at the university of california, santa barbara. Cat has evolved from speech accommodation theory sat that giles developed in 1973. The chapters contributed by leading international scholars include cuttingedge research on theoretical issues, and both quantitative and qualitative methodology, as well as richly exemplified discussion of intergroup and organizational dimensions. It focuses on both intergroup and interpersonal features and, as we shall see, can integrate dimensions of cultural variability.
Theories undergo a continuous process of this chapter documents the. Topics click on a topic to see the list of videos within that area. Giles and others published communication accommodation theory. Communication accommodation theory cat provides a wideranging framework aimed at predicting and explaining many of the adjustments individuals make to create, maintain, or decrease social distance in interaction. Communication accommodation theory cat provides a wideranging framework. It explores the different ways in which we accommodate our communication, our motivations for doing so, and the consequences. Communication accommodation theory cat is a theory of communication developed by howard giles. This longawaited collection of new perspectives on communication accommodation theory cat, edited by howard giles, whose name is synonymous with cat, is most welcome. Components of communication accommodation theory according to giles and ogay, communication accommodation theory cat explores the different ways in which we accommodate our communication, our motivations for doing so, and the consequences 2007, p. Accommodation theory giles, 1973 desc ribes how people adjust their language and communication p atterns to those of others.
It seeks to explain and predict why, when, and how people adjust their communicative behavior during social interaction including mediated contact, and what social consequences might result from such adjustments. Since its e mergence in the 70s, the theory has been. Overall, cat is a multifunctional theory that conceptualizes communication in both subjective and objective terms. Accommodation theory giles, 1973 describes how people adjust their. Pdf accommodation theory and its implications on language. Communication accommodation theory edited by howard giles august 2016. Professor of communication, university of california, santa barbara, ca, usa. Center for intercultural dialogue key concepts in intercultural dialogue communication accommodation theory cat howard giles professor of communication, university of california, santa barbara, ca, usa what is it. The first component to the theory is the sociohistorical.
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